The Regulatory Authority of advertising in the United Kingdom said it was "misleading" advertisements of two luxury leather goods maker Louis Vuitton, which could lead consumers to believe that its products were made entirely by hand.
The ads in question showed a handful of women sewing a handbag, and creating the folds of a portfolio, accompanied by a text entitled "the seamstress with linen thread and beeswax.
"What secrets are little things they quietly passed by our artisans? How do we marry innate talents and prowess inherent? Or how five small folds can they extend the life of a portfolio? "Said the text, along with the message" of the infinite patience protects every point overcast.
Three people complained to the Advertising Standards Authority (ASA), the UK regulator of advertising, these ads implied that Louis Vuitton products were made entirely by hand.
The tanner has argued that its products were designed by highly experienced craftsmen, and if manual sewing machines were used in the manufacture of accessories, it was for reasons of strength and durability, and it was part " that one is entitled to consider as + handmade + the twenty-first century ".
The ASA acknowledged that the manufacturing processes of Louis Vuitton included many tasks performed by hand, in addition to sewing machines, but blamed the manufacturer of not being able to specify in what proportions, and therefore found these ads "misleading".
The authority has banned any further dissemination of the offending advertisements.